What we do
R.A.T.E. is your partner for measurement-based communications at the interface of corporate communications, reputation management and corporate benchmarking. Our consultants advise you in three areas:
1) Rankings & Awards Management 2) Strategic Corporate Communications 3) Sustainability.
Why it is relevant
Every year, new outlets around the world publish +500 rankings, evaluating companies in almost all reputation aspects. Rankings send a strong and simple message to your stakeholders (e.g., shareholders, customers, potential employees). Consequently, they have a strong impact on the perception of your company. They either help build corporate reputation or threaten your communication strategy.
We have built a unique rankings management system which contains over 1,000 rankings across the world. We know the importance, compilation criteria and release dates of any important ranking worldwide. We know your ranks and how to improve them. We help you leverage your achievements, as well as understanding and therefore explain setbacks.
What we offer
R.A.T.E. has built a ranking management system which contains over 1000 rankings worldwide. We know exactly who is rating your company, what your scores are and what possibilities you have to improve them.
Performance analysis and measurement
We measure your past performance compared to peers and cross-industry role models.
Participation strategy
We support you in identifying opportunities, setting goals, and defining necessary tasks.
Project and participation management
We help you finding „quick wins“ and to sustainably manage results over a longer period of time.
Manage expectations & leverage accomplishments
We help you to stay on top of internal and external communications around rankings, to leverage achievements and cushion disappointments.
Development, conduction, and publication of proprietary rankings
We can help you publishing your own ranking – as a marketing tool to position your company or to enhance competition in a certain area.
Why it is relevant
Corporate Communicators need to create targeted, relevant and impactful content especially when the culture of your organization is changing. Doing so without the proper tools to help you guide your team is like steering an airplane with a blindfold.
We create measurement and evaluation strategies, tactics and tools that help you demonstrate the impact of your communication to the top management.
We create content for corporate and change communication that is impactful to support your transformation journey.
What we offer
Channel Measurement Audit
Improve the effectiveness of your corporate communication channels.
Comprehensive Measurement Framework & Dashboards
Create a measurement approach that fits your company and tracks your communication impact.
Change Communications with Impact
Use communication content optimized for impact.
Content Engagement Strategies
Improve your content engagement with targeted testing & surveying strategies.