R.A.T.E. index
What R.A.T.E. Indices measure
- R.A.T.E. indices measure the performance of multinational companies across the world’s most high-profile reputation rankings.
- Through the consolidation of ranking results the R.A.T.E. Index forms a meta-ranking that permits:
- identification of those companies which perform well/weak across markets and reputation dimensions
- comprehension of the image companies convey to their stakeholders when directly compared to their peers.
In 2016 R.A.T.E. published RATE indices for two markets: Germany (together with F.A.Z. Institute) and Switzerland (together with Farner)

R.A.T.E. Index Germany - 2016
What we looked at
- 35 global rankings including e.g. Fortune’s “World’s Most Admired Companies”
- 15 regional rankings (Asia/Pacific, Europe, Latin America) including e.g. “Best Workplaces in Latin America”
- 100 national rankings (10 biggest markets by GDP: Brazil, Canada, China, France, Germany, India, Italy, Japan, UK, US) including e.g. “India’s Most Respected Companies”
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R.A.T.E. Index Switzerland
What we looked at
- 35 global rankings including e.g. “Fortune’s World’s Most Admired Companies”
- 15 regional rankings (Asia/Pacific, Europe, Latin America) including e.g. “Europe’s Most Attractive Employers”
- 110 most visible national rankings (10 biggest markets by GDP + Switzerland: Brazil, Canada, China, France, Germany, India, Italy, Japan, Switzerland, UK, US) including e.g. “Interbrand’s Best Swiss Brands”
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